SATURDAY 10.3.

ARRIVAL / CHECK-IN

  • 18.45 Welcome Cocktail powered by Schoellerbank
  • 20.00 Dinner

SUNDAY 11.3.

  • 09.30 – 12.00 Ad hoc meetings
  • 12.00 – 14.00 Lunch
  • 15.00 – 18.30 Afternoon sessions

Blockchain – Hype or the next real big thing?

The blockchain is one of the top emerging technologies revolutionizing today’s business models. It has created a lot of attention and hype as the technology driving the success of crypto-currencies like Bitcoin or Ethereum. From a technical perspective, blockchain can be applied to many scenarios. A growing number of enterprises are investing in blockchain as a secure and transparent way to digitally track the ownership of assets across trust boundaries. Is blockchain really the next big thing or just hype around the rise of crypto-currencies? Is there proof of concept that it can create value in different industries such as financial services, manufacturing, law or retail? After a keynote by one of the top European experts Prof. Roger Wattenhofer from ETH Zurich, our panelists will discuss the main issues around the rise of this new technology and answers the questions at hand.

Roger Wattenhofer
University Professor at ETH Zurich

Dorothee Ritz
General Manager Microsoft Austria

Alexander Windbichler
CEO at Anexia

Perica Grasarevic
Founder of Contract Vault

Nudging Reloaded – Behavioral economics & the digital transformation

Humans are imperfect beings who make decisions based on their bounded rationality. Still it is very unlikely that humans will delegate their decisions to machines in the near future. Richard Thaler has won the Nobel economics prize for his contributions to behavioral economics. He championed the concept of “nudging” people. The idea is, that a good design can help people to make better decisions. Ten years after the publication of his book „Nudge” we want to look at applied behavioral economics. Gerhard Fehr will give us a short keynote about the state of behavioral economics in times of apps and social media and together with Alexis Johann and our panelists we want to discuss the opportunities for business and society.

Alexis Johann
Geschäftsführer, styria digital one GmbH and Styria Content Creation GmbH & Co KG

Gerhard Fehr
CEO & Executive Behavioral Designer, FehrAdvice & Partners AG

Ulrike Kittinger
Geschäftsführerin, Ö-Card Bonusclub REWE International AG

Gerold Riedmann
Geschäftsführer Russmedia & Chefredakteur Vorarlberger Nachrichten

  • 20.00 Dinner
  • 23.00 Late Night: Summit Night Fever – Die Spezi-Disco @ Zürserhof powered by Almdudler

MONDAY 12.3.

  • 09.30 – 12.00 Ad hoc meetings
  • 12.00 – 14.00 Lunch
  • 15.00 – 18.30 Afternoon sessions

How to deal with “Frenemies” – The Facebook, Google & Co. Challenge for Media

Media in general and especially European media is in an ambivalent situation regarding the big players from Silicon Valley. They are both competitors and allies at the same time, friends and enemies in providing digital communication and media, especially social media. In the light of the latest moves of Facebook regarding its news-feeds policy the discussion about the position of publishers and media versus the big digital players from the US has become even more urgent. Markus Breitenecker and Thomas Kralinger will present some theses about how publishers and media could respond, with inputs and opinions by our panelists.

Markus Breitenecker
Managing Director at ProsiebenSat1uls4 Austria

Thomas Kralinger
VÖZ President and CEO Kurier Medienhaus

Valentin Stalf
Founder and CEO of N26 Group

Alexander Mitteräcker
Vorstand Standard Medien AG

Campaigning in the digital age – The Kurz-campaign & lessons learned for brands & causes

Philipp is one of the regulars of our summit. He managed the Kurz digital campaign, which was an important factor to win the election. His first-hand evaluation of the learnings of the successful campaign can give valuable insights for brands and causes.

Philipp Maderthaner
Managing Partner at Campaigning Bureau

Visual Media Analytics – Strategic Insights from Digital Content Streams

Arno and his team develop a media intelligence platform to measure communication success and track the latest online trends. Early adopters of this platform include consumer brands, European media organizations and international clients such as the United Nations and the US Department of Commerce. A live demo will explore selected topics discussed during the summit.

Arno Scharl
Professor at MODUL University Vienna and Managing Partner of webLyzard technology

  • 20.00 Dinner